Online Graduate Certificate

Social Media for Public Relations & Advertising

Advance in the dynamic industry of integrated communication.

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Curriculum explores social media trends and data analysis
Qualify for diverse, in-demand positions
Benefit from the flexibility of a fully online classroom

Social Media for Public Relations & Advertising Graduate Certificate Overview

The online Social Media for Public Relations & Advertising Certificate program from the University of West Florida offers the advanced skills necessary for successful careers in public relations, internal communication and brand management. When you graduate, you’ll be fully prepared for career advancement with a competitive edge for an ever-growing industry.

Available only to graduate students, this certificate program is taught by industry experts with years of experience in social media, advertising and public relations. Supported by their guidance and expertise, you’ll complete a total of five courses, all of which explore the communication industry’s emerging and essential topics. As you complete each course, you’ll build professional skills in social media strategy, advanced research methods, effective advertising techniques and more.

While this certificate alone provides the skills to advance your career, you may also pursue the Certificate in Executive Communication and the Certificate in Health Leadership Communication, available at the UWF Pensacola campus. By completing three certificate programs along with a capstone course, you will earn the Master’s in Strategic Communication & Leadership degree.

Candidates for This Program Include:

  • Graduate students
  • Students pursuing graduate studies in communication
  • Communication professionals striving to stay on top of social media trends and data analysis
  • New graduates who would like to enter the workforce with these highly desired skills

You Will Be Able To:

  • Create strategy documents, including content calendars, analytics reports, budgets and strategic plans.
  • Apply organizational branding and strategic plans to the construction of social media messages.
  • Identify and explain the best practices of producing professional social media content.
  • Identify the major metrics used in determining social media communication effectiveness.