Bachelor of Science (B.S.)

General Business, B.S.B.A.

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Accredited by AACSB International, an honor earned by fewer than 4.7% of business schools worldwide.

Acquire fundamental skills in key business disciplines to pursue a dynamic and long-standing career.

Keep your current position while earning your online B.S.B.A. degree when and where it's best for you.

General Business, B.S.B.A. Overview

Prepare for multifaceted careers in today’s complex and dynamic business world by developing cross-functional abilities in management, information systems, marketing, economics and finance with the online B.S.B.A. degree in General Business from The University of West Florida.

The College of Business at The University of West Florida is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International — a distinction held by fewer than 4.7% of business schools worldwide. Earn a quality education from an accredited institution at an affordable cost with the online general business degree program.

You’ll study a range of business topics covering management, information systems, marketing, economics, and finance. Develop critical-thinking, problem solving, decision-making and communication skills to build and advance a successful career.

The College of Business faculty consists of scholars and business professionals with diverse academic and professional backgrounds who are actively engaged in research, business consulting and professional development activities. They are uniquely qualified to help you navigate your way through the program and prepare you for achieving your career goals.

Candidates for This Program Include:

Full- or part-time employees who want to advance their career in business
Those pursuing a graduate degree in business, accounting, marketing, finance or similar field
Working adults who have some college experience and want to finish their degree and take on professional roles in business

You Will Be Able To:

Use the relevant terminology and apply current concepts in the major areas of business including management, information systems, marketing, finance and economics
Use appropriate analytical techniques to identify, formulate and solve business problems
Articulate business plans, and incorporate managerial, marketing, financial and economic implications into the business decision-making process
Identify ethical issues that occur in business, evaluate alternative courses of action and evaluate the implications of those actions

Courses and Requirements

UWF’s online B.S.B.A. in General Business degree includes a total of 120 credit hours, up to 90 of which may be transferred from a regionally accredited institution. After completing 60 credit hours in general education, and recommended lower-division prerequisite courses, you will complete 60 credit hours in business courses.

: ACG 2021 - Principles of Financial Accounting
3 Credit Hours
Principles of Financial Accounting
Introduction to financial accounting as an information and decision support system for users of financial information.
ACG 2071 - Principles of Managerial Accounting
Credit Hours
Principles of Managerial Accounting
Role of accounting as a tool in the decision-making process within the economic framework of the firm.
CGS 2570 - Personal Computer Applications
Credit Hours
Personal Computer Applications
An online course that provides practical experience with current and popular office software tools and exposure to the fundamentals of computing and networks. Issues in privacy, ethics, personal conduct and security in professional settings are also covered. Students learn to use word processing, spreadsheet, presentation and database software.
ECO 2013 - Principles of Economics Macro *
Credit Hours
Principles of Economics Macro *
Introduction to economics with emphasis on the study of aggregate economic activity, national income, price level determination and economic growth and development. Meets General Education requirement in Social Sciences.
ECO 2023 - Principles of Economics Micro
Credit Hours
Principles of Economics Micro
Introduction to economics with an emphasis on the determination of prices in the market economy and their role in allocating commodities and economic resources to various users. Study of market structure and efficiency. This course is recommended to be taken after ECO 2013.
MAC 2233 - Calculus with Business Applications *
Credit Hours
Calculus with Business Applications *
Sets and functions; derivatives; areas under a curve; integration; exponentials and logarithms; applications of derivatives and integrals. Meets General Education requirement in Mathematics. Meets Gordon Rule Theoretical Mathematics Requirement.
STA 2023 - Elements of Statistics *
3 Credit Hours
Elements of Statistics *
STA2023 covers descriptive statistics, elementary probability theory, and basic statistical procedures, estimation, and inference. In addition to provide basic concepts in the mentioned areas it prepares the student for other more advanced statistical courses that are necessary for research. Meets General Education requirement in Mathematics. Meets Gordon Rule Applied Mathematics Requirement. Prerequisite: MAC 1105* OR MAC 1105C* OR MAT 1033* OR MGF 1106* OR MGF 1107* OR 22 ACT Math OR 520 SAT Math OR 123 PERT Math
*Indicates common prerequisites which can be used to satisfy General Education requirements.
: All students pursuing a B.S.B.A. in the College of Business must complete each of the following B.S.B.A. core courses with a grade of C (2.0) or better.

BUL 3130 - Legal Environment of Business
3 Credit Hours
Legal Environment of Business
Background of law and legal environment of business, including administrative, social, political and ethical aspects. Coverage of law includes contracts, sales under Uniform Commercial Code, negotiable instruments and personal and real property.
FIN 3403 - Managerial Finance
3 Credit Hours
Managerial Finance
Analytical concepts available to financial manager in acquisition and effective utilization of funds in relation to other management functions.
GEB 3213 - Writing for Business: Theory and Practice
3 Credit Hours
Writing for Business: Theory and Practice
Augments the basics of business writing while reviewing the various kinds of written business correspondence. Students are expected to integrate ethical decision making skills, word processing skills, grammar and writing skills, and analytical thinking skills into the content. Students must be able to determine solutions to problem based exercises. Team assignments and oral presentations may relate to student's discipline. Meets Gordon Rule Writing Requirement.
GEB 4361 - International Business
3 Credit Hours
International Business
Introduces students to the complexities of conducting business on a global scale. Businesses typically develop in a domestic setting and then expand into international commerce. Focuses on the necessary adaptations of business practices for success in global markets. Offered concurrently with GEB 5365; graduate students will be assigned additional work. Meets Multicultural Requirement.
ISM 3011 - e-Business Systems Fundamentals
3.0 Credit Hours
e-Business Systems Fundamentals
Use and application of information system technology in the business environment, with emphasis on the fundamental e-Business models, technology concepts and systems used to enable and conduct electronic business. Concepts include the components of an I.S., the systems development process, the functions of the various types of communication networks, hardware, and software, including practical, hands-on projects designed to enhance e-Business analytical skills. Prerequisite: Completion of 45 hours of college course work is required prior to taking this course.
ISM 3116 - Introduction to Business Analytics
3 Credit Hours
Introduction to Business Analytics
This course uses spreadsheets to identify trends and relationships in business data and how to apply them in a business environment. The focus of the course is on the managerial application of the results rather than the algorithmic derivation of the results. Visualization techniques are also shown.
MAN 3025 - Management Fundamentals
3 Credit Hours
Management Fundamentals
Study of principles of management. Process and content of management analyzed. Emphasizes classical, human relations, human resources, behavioral and quantitative management methods. Content includes planning, organizing, leading, control, employment cycle, organization design, and motivation.
MAN 3504 - Operations Management
3.0 Credit Hours
Operations Management
Application of quantitative and qualitative management techniques for improving quality and efficiency of manufacturing and service organizations. Coverage of productivity, quality, forecasting, design of goods/services, project management and other related topics. Prerequisite: STA 2023; Completion of 45 hours of college course work is required prior to taking this course.
MAN 4720 - Strategic Management
3 Credit Hours
Strategic Management
The capstone course for BSBA in the College of Business offers a culminating experience for students from all majors which involves aggregate planning and development of overall policy for organizations. Emphasizes the system interrelationship of the functional areas of enterprise from the viewpoint of top executives. Senior status and permission is required. Must be taken at UWF.
MAR 3023 - Marketing Fundamentals
3 Credit Hours
Marketing Fundamentals
Function of marketing in our economic system; role of the consumer in marketing decisions; the decisions marketing managers must make to provide goods and services priced, promoted and distributed to meet organizational objectives in changing environments. Prerequisite: Completion of 45 hours of college coursework is required prior to taking this course.
: MAN 3240 - Behavior in Organizations
3 Credit Hours
Behavior in Organizations
A study of human and group behavior in organizations and within society. The focus is on developing student ability to work in group settings and organizations. Topics include personality, motivation, leadership, communication, power, change, and conflict. May not be taken for credit by students having credit INP 3313.
MAN 3301 - Human Resources Management
3 Credit Hours
Human Resources Management
Introduction to personnel administration; emphasis on the basic personnel function of both the personnel specialist and the operating manager. Critical issues stressed include selection, compensation, OSHA, EEO, unions and discipline. Prerequisite: Completion of 45 hours of college course work is required prior to taking this course.
MAN 4750 - The Future: Projecting, Planning and Managing
3 Credit Hours
The Future: Projecting, Planning and Managing
Roles that individuals and organizations have in managing the future. Senior status is required; business majors only. Must be taken at UWF.

Two 3000/4000 level advisor-approved Management/MIS (MAN/ISM) courses

Two 3000/4000 level advisor-approved Marketing (MAR) courses

Two 3000/4000 level advisor-approved Finance/Economics (FIN/ECO/ECP) courses

One 3000/4000 level College of Business elective

Admission Requirements

To be considered for admission to UWF’s online B.S.B.A. in General Business, you must:

Successfully complete all prerequisite courses with a grade of C or better

How to Apply

To apply for admission to this program, you first need to submit an application for undergraduate admission (plus a $30 application fee) and be accepted for admission into the University of West Florida. In addition, you must submit the following:

Submit official transcripts from all institutions previously attended whose accrediting agency is included on the list of UWF approved accrediting agencies
ACT or SAT scores
Completed residency application form for tuition purposes
Completed departmental application form

Have questions about this program or the admissions process? Contact our undergraduate admissions team at admissions@uwf.edu.

Costs & Financial Aid

Component	Cost	Total*
In-State Tuition	$218.98 per credit hour	$26,277.60
In-State Tuition with Maximum Transfer Credits (Up to 90)	$218.98 per credit hour	$6,569.40
Full Out-of-State Tuition	$648.37 per credit hour	$77,804.40
75% Out-of-State Tuition Waiver	$341.67 per credit hour	$41,000.40

Tuition waivers cover up to 75% of the non-resident portion of your tuition and are available to non-Florida residents (including international students) admitted to online programs and registered for online courses in active pursuit of that degree or certificate. You must pay all other assessed tuition and fees. Review Tuition Waiver Information to learn more.

Time to completion varies by student, depending on individual progress. Fees are charged per semester unless otherwise noted. This program may take up to 48 months to complete, depending on course availability and applicable transfer credits.

Refer to UWF Cost of Attendance Estimates and Financial Literacy for more information on UWF costs and financial aid.

* Tuition and fees are subject to change.

Alabama Differential Out-of-State Tuition

Residents of Alabama are eligible for Alabama Differential Tuition, a reduced out-of-state tuition rate. For more information and to verify residency status for tuition purposes, new undergraduate students should contact the Office of Undergraduate Admissions and new graduate students should contact the Graduate School. Current enrolled students should contact the Office of the Registrar.

Active Duty Military

All active-duty members of the U.S. military who are residing or are stationed outside the state of Florida shall have all (100%) out-of-state fees waived by the university. Contact the Military & Veterans Resource Center to apply for the Active Duty Military Out-of-State Waiver.

UWF Short-Term Financial Assistance

The University of West Florida provides eligible students with an alternative to paying the full amount of tuition at the beginning of each term in the form of an installment payment plan or a short-term loan.

Military Students

UWF is a Military FriendlyⓇ School proudly serving active-duty U.S. military members and veterans. As UWF has been a participant in the Yellow Ribbon Program since 2011, you could be eligible to receive free tuition with your military benefits.

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Financial Aid

Funding your college education should not empty your wallet. We offer various financial aid options for our online students, including loans, scholarships and grants for degree-seeking students.

Learn More About Financial Aid

Frequently Asked Questions

: You may either contact your enrollment counselor or log into your MyUWF account to view the status of your application.
: No, you may be enrolled part-time and be eligible for financial aid. Different awards have different enrollment criteria. For example, federal direct loans require at least half-time enrollment. All students are awarded assuming full-time enrollment. If you change enrollment plans, the Office of Financial Aid and Scholarships must be notified immediately, and we will revise your award if necessary.
: UWF will only accept credits from institutions whose accrediting agency is included on the list of UWF approved accrediting agencies, and the amount of transfer credits allowed depends on the program. For detailed information, visit our Transfer Students page.
: Refer to UWF Cost of Attendance Estimates for more information.